A Not So Silent Night

Celebrating Northern Music Talent Through Live-Streamed Entertainment

Introduction

After the success of our 2020 digital debut, How Covid Stole Christmas, we returned in 2021 with A Not So Silent Night —a hybrid live-streamed event celebrating the rich musical heritage of Northern England. Partnering with King of Da Hillz (KODH TV), we created an unforgettable holiday experience that blended soulful R&B, bassline beats, and festive cheer. Despite being held under Tier 3 pandemic restrictions, the event reached an audience of nearly 1,000 live viewers and continues to inspire through replays on social media.

Project Overview

• Concept: A hybrid live-streamed Christmas party showcasing Northern UK music talent, blending genres like R&B, bassline, and more.

• Execution: Hosted live at Mill.TV studios and streamed globally via Twitch, offering both in-person and virtual attendance options.

• Impact: Celebrated emerging artists, fostered cultural pride, and brought joy to audiences during challenging pandemic conditions.

Key Features

• Hybrid Format: Audiences could enjoy the event live in-studio or stream it from home, ensuring accessibility for all.

• Showcasing Talent: Featured performances from Northern artists, including established names and emerging talent.

• Interactive Elements: Viewers engaged through live chat, polls, and donations, creating a sense of community despite physical distance.

• Tier 3 Lockdown Compliance: Successfully executed during strict pandemic restrictions, demonstrating adaptability and innovation.

Outcomes & Feedback

• Audience Reach: Reached approximately 1,000 live viewers across the UK, USA, and beyond, with additional views via replays and social media.

• Audience Engagement:

  • 71% rated the show 5/5 for overall quality.

  • 100% stated they would recommend the event to friends and watch future shows.

• Artist Satisfaction:

  • 100% of participating artists rated the event 5/5 for staff professionalism and overall experience.

  • All artists expressed willingness to collaborate again, highlighting the positive impact on their careers.

• Press Coverage: Featured in prominent outlets like The Yorkshire Post, Telegraph & Argus, and interviews on BBC Radio Leeds and BCB Radio.

Lessons Learned & Improvements

• Strengths:

  • Strong partnerships with local creatives, tech teams, and PR advisors ensured high production quality and visibility.

  • Hybrid format allowed for broader audience engagement while maintaining safety during the pandemic.

• Areas for Improvement:

  • Earlier engagement with PR/marketing to maximize promotion.

  • Refining time management to avoid scheduling gaps that affected viewer retention.

  • Developing strategies to encourage higher feedback form completion rates.

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